Retail and loyalty
Retail offer, brand and loyalty programs for fuel and convenience, and measuring whether they actually change customer behaviour.
Fuel industry advice from a practitioner, not a theorist.
I have set pump prices across one of Australia's largest fuel networks, owned the P&L, and briefed boards, investors and the ACCC. From the supply desk at BP to leading pricing at Viva Energy and fuel markets at EG, I have done the job at every link in the chain. Now I advise the companies, investors and organisations shaping the sector.
I work across the whole downstream chain, from the global barrel to the customer on the forecourt.
Global markets
Crude, refining margins and the forces behind wholesale prices.
Supply and wholesale
Import, terminal and freight economics that set landed cost.
Networks and infrastructure
Terminals, depots and sites: where to invest and how to run them well.
Pricing and margin
Strategy that balances volume, margin and brand position.
Customer and loyalty
Offers, programs and data that bring motorists back.
- Supply to forecourt
- Supply, pricing, business intelligence and retail leadership at BP, Viva Energy and EG.
- Network P&L ownership
- Accountable for fuel margin and performance across one of Australia's largest retail fuel networks.
- Pricing under pressure
- Led pricing through Australia's volatile city price cycles, where every cent moves volume and margin.
- Board, investor and ACCC facing
- Trusted to explain the market to boards, investors and the regulator.
Commercial advice across the downstream fuel industry.
Engagements range from a one hour expert call to a multi-month strategy review. The common thread is practical advice you can act on, from someone who has made these decisions and lived with the results.
Commercial strategy
Market entry, competitive positioning, business models and the commercial choices that separate leaders from followers.
Pricing strategy
Wholesale, commercial and retail pricing frameworks, competitive response and margin management across the value chain.
Supply and network strategy
Supply chain economics, import and terminal positions, site portfolios, and acquisition or divestment screening.
Industry insight and trends
Market intelligence on global and local fuel markets, listed company results, competitors and the shifts reshaping the industry.
Expert calls, briefings and speaking
Focused sessions for investors and expert networks, board briefings, and keynotes or panels at industry events.
How I work.
Four ways to work together, from a single call to a seat at the table. Each starts with a short conversation about the question you need answered.
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Hours
Expert calls and briefings
Calls for investors and expert networks, and briefings for boards and leadership teams on market conditions, competitors or a specific decision.
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Weeks to months
Project advisory
A defined piece of work with a clear question and a clear answer: a pricing review, network strategy, loyalty assessment or market entry case.
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Monthly
Ongoing advisory
A retainer for a regular, experienced sounding board: market updates, strategy check ins and support on decisions as they come up.
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Ongoing
Advisory board roles
Formal advisory or board positions with fuel companies, technology providers and new entrants that want deep industry experience at the table.
Independent by design. I am not employed by any fuel company, and I disclose any advisory roles up front, so you always know where my advice comes from.
Who I work with.
Different clients need different things from the same deep industry knowledge. Here is how I typically help each of them.
Fuel companies
Refiners, importers, wholesalers, distributors and retail networks, from majors to independents and new entrants, seeking an experienced independent view.
Investors and expert networks
Fund managers, investment banks, private equity and expert networks seeking informed context on listed fuel companies, deals and industry economics.
Suppliers and technology partners
Technology providers, logistics and equipment suppliers, and service partners who want to understand how fuel companies think and buy.
Industry, government and media
Conference organisers, industry bodies, policymakers and journalists who need a clear, credible voice on how the market works.
Weekly insight on the fuel industry.
Every week I publish Kinetik Intelligence, a short update on the news, results and trends that matter across the fuel industry, plus deeper analysis pieces on the companies and strategies shaping the industry.
Kinetik Intelligence
Free, in your inbox every week. Written for people who make decisions in and around the fuel industry.
Unsubscribe at any time. I will never share your details.
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Ampol vs Viva: two retail strategies, one refining windfall
What the H1 2026 results reveal about each company's retail strategy, and how much of the result came from higher refining margins.
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Kinetik Intelligence: the weekly update
Industry news, company moves, market conditions and emerging trends, summarised in a five minute read.
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Loyalty on the forecourt: who is winning the customer
How fuel retailers are using loyalty, partnerships and data, and what separates the programs that work.
Fuel today. The energy transition next.
The same questions that shape the fuel industry today, including customer behaviour, network economics, pricing and regulation, will shape the energy transition. I follow it closely and help clients prepare for it.
EV charging
Where charging fits in a fuel network, how it is priced, and what it does to site economics.
Renewable and low carbon fuels
Supply, cost and demand for renewable diesel and sustainable aviation fuel.
New energy retail
How the forecourt offer changes as the vehicle fleet changes.
Kalon Khor
Founder and principal, Kinetik Consulting Group.
I have worked at every link in the downstream chain. I started at BP on the supply and commercial pricing desks, learning how a barrel becomes a landed cost. At Viva Energy I led business intelligence and pricing, building the analytics behind pricing decisions for one of the country's largest fuel suppliers. At EG I ran fuel markets and pricing as General Manager, owning margin and performance across one of Australia's largest retail networks through price cycles, supply shocks and regulatory scrutiny. Along the way I built deep expertise in retail strategy, loyalty, network strategy and supply chain economics.
I have sat on the operator's side of the table: setting prices, owning the P&L, answering to boards and regulators, and living with the consequences of each decision. That is the lens I bring to every engagement. I start with the data, test it against how the market actually behaves, and give a clear recommendation rather than a menu of options.
Kinetik itself is not new. I first set it up to advise oil companies and investment banks, and I now run it full time, working with fuel companies, investors, suppliers and industry bodies who want an independent view from someone who knows the industry from the inside.
- GM, Fuel Markets and PricingEG Australia
- Head of Business Intelligence and PricingViva Energy Australia
- Commercial Pricing SpecialistBP Australia
- Founder and PrincipalKinetik Consulting Group
Start a conversation.
Whether it is a quick expert call, a speaking invitation or a larger engagement, send a note and I will respond within 24 hours.
Email
hello@kinetikconsultinggroup.com
LinkedIn
Kalon Khor
Based in Melbourne, working with clients across Australia and internationally.